01 / THE FIRST HELLO
What if women in New Orleans had a reason to get out, explore, and meet each other? She shared that idea on TikTok. Women responded. Then they showed up.
What stayed with her wasn’t just the planning or the concepts. It was watching women who found friendship hard to build put themselves out there—and leave excited about the people they’d met.
Hear the story firsthand ↗02 / THINKING BIGGER
A Social Studies girl can love a good dinner and a quiet reset. She can be finding her footing, finding her people, or finding a new side of herself. There’s room for all of her.
As the gatherings grew, so did the idea. Today, Social Studies IRL is a New Orleans-born lifestyle brand for women, by women—rooted in experience, culture, and style.
Our world starts with getting together and reaches into how we explore, what we discover, and the lives we make for ourselves. A little curiosity. A reason to try something. A life that feels more like yours.
03 / THE WOMEN BEHIND IT
Bringing the vision to life took a team. Des and Jas stepped in, adding their own perspectives and care.
THE ORIGINAL IDEA · CREATIVE DIRECTION
The creative spark behind Social Studies, she loves dreaming up concepts and shaping the details that make each experience feel like us. Seeing women connect is what makes the late-night planning worth it.
FOUNDING TEAM · CONTENT & INSIGHTS
Des brings an empathetic eye to everything we create. She sees an experience from both sides: the team putting it together and the woman walking through the door. Her instinct for hospitality helps us think beyond the plan to how people will feel—welcomed, considered, and comfortable being themselves.
FOUNDING TEAM · OPERATIONS
After moving from Chicago to New Orleans, Jasmine was making a new city her own, too. She brings a leave-no-stone-unturned approach to the work behind the scenes—thinking through the logistics, asking the next question, and connecting the details that turn an idea into a thoughtful, well-organized experience.
AND TO THE WOMEN WHO WERE THERE FIRST
Every woman who showed up, brought her energy, or took a chance on that first invitation helped make Social Studies what it is. This grew because of you, too.
THERE’S ROOM TO BE YOURSELF HERE
Coming on your own? You’re in good company. Bringing a friend? Make room for a new hello.